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Corporate Vision

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FURUNO GLOBAL VISION "NAVI NEXT 2030"

On December 3, FURUNO ELECTRIC CO., LTD. celebrated the 70th anniversary of its foundation. To mark this occasion, the FURUNO Group has formulated a new management vision, FURUNO GLOBAL VISION “NAVI NEXT 2030”, to carry the company through to 2030.

The FURUNO Group’s management philosophy is based on three universal values: “A company exists to serve society”, “Its management must be creative”, and “The happiness of its employees comes with the growth of a company”. The Group’s employees aim to embody four professional principles: “Face the future”, “Strive to be the best”, “Be persistently original”, and “Be sincere”. The FURUNO Group will continue to respect these universal values as it develops the company in accordance with the new management vision. This overarching vision relates not only directly to how we conduct our business, but also to human resources and corporate culture in ways that will guide us toward 2030.
We are committed to raising both customer and corporate value through various sustainable and wide-ranging initiatives to achieve this vision.

Business Vision

Achieve better safety, security and comfort to bring about a society and sea navigation that considers the needs of people and the environment

This business vision expresses the priority all businesses in the FURUNO Group place on working to bring about safety, security and comfort on the sea and land, as the basis for achieving a society and sea navigation that considers the needs of people and the environment. We have expanded the focus of the FURUNO Group’s business activities from offering the values of safety, security and environmental consciousness to also include comfort and humanity. This is a new marker for us as we move forward in providing customers with greater value in our existing businesses and cultivate new businesses in associated fields.
Since the time of our inception in 1948, when we commercialized the world’s first practical fish finder, the FURUNO Group has been fulfilling its mission of solving social issues through our businesses.
Meanwhile, the United Nation’s Sustainable Development Goals (SDGs) are becoming a shared awareness in the international society, and companies are now being called on to contribute to realizing the SDGs through their business activities. The FURUNO Group will also actively incorporate SDGs into our corporate management and basic policy for business activities, while carefully preserving the values we have cultivated since our foundation.

Human Resources and Corporate Culture Vision

VALUE through GLOBALIZATION and SPEED is our key proposal for the focused strengthening and assessment of human resources, a valuable resource in corporate management, and corporate culture to achieve our business vision. It comprises the following three points.

"VALUE through GLOBALIZATION and SPEED"

  1. (Value) Creating greater value together
    We will cultivate a deep understanding of our vision and adopt a highly autonomous approach to achieving it. We will work together with every FURUNO Group stakeholder to create even greater value in society.
  2. (Globalization) Comprehensive globalization
    We will foster a global mindset in our organization, and ensure the optimal and maximum use of our internal and external resources to achieve our vision, irrespective of their affiliated division, region, country, etc.
    * Global mindset: A way of thinking that allows for the influence of people and groups with different cultures, customs and values.
  3. (Speed) Quick and agile decisions and action
    We will not falter in the face of change, as we strive to continue creating a new era.

Management Indexes

We will progressively and promptly work toward realizing the FURUNO GLOBAL VISION “NAVI NEXT 2030” through the following three phases.

Phase1
(FY2020-2022)
Advance Procure resources and strengthen our capabilities by improving the structure of our businesses
Phase2
(FY2023-2025)
Connect Take action toward building a profitable structure and the pillars of our technologies and businesses
Phase3
(FY2026-2030)
Transform Realize an appropriate corporate scale, profitability and business structure

Our growth targets for FY 2030, the completion year of the three phases, are consolidated net sales of 120 billion yen, operating margin of 10%, and new business composition ratio of 30%.